This is an exciting opportunity to join the RealPage product marketing team with responsibility for the messaging and go-to-market RealPage’s Community Association (HOA/COA) market. This role will create compelling product messaging, planning and executing go-to-market programs, and educate and enable internal teams on new products and capabilities. They will be an expert on buyers, how they buy, and their purchasing criteria – using that knowledge to empower the Product, Marketing and Sales teams as we drive adoption and expansion of our solutions.  

Industry experience working with or marketing to Community Associations (HOA/COA) and the property management companies that serve them is preferred. The ideal candidate has knowledge of stakeholders throughout the real estate transaction process, including title companies and lenders.  

• Go-to-Market Programs: Help define, plan, and execute go-to-market for a set of integrated products, in coordinated partnership with Product Management, Marketing and Sales/Account Management teams.  

• Product Messaging / Positioning: Develop succinct, compelling, and differentiated product messaging, positioning in the market, supported by measurable proof points.   

• Marketing and Sales Content: Develop and deliver high-impact assets such as collateral, presentations, case studies, battlecards, playbooks, competitive positioning, etc. 

• Sales Enablement Training: Create sales and customer success training materials that cover industry trends, buyer personas, pain points, solutions, value proposition, sales plays, and competitive positioning.  

• Sales Enablement Materials: Create internal messaging documentation to serve as the foundation for various enablement materials including flyers, pitch decks, videos, infographics, eBooks, etc. 

• Voice of Customer: Engage with customers at events or through interviews to drive key enablement including case studies, testimonials and more.  

• Marketing Strategy: Collaborate with Demand Generation, developing strategies to target accounts and segments, messaging, and promotions to generate leads 

• Competitive Intelligence: Provide an informed point of view and deliverables articulating where competition is headed or will emerge, and how to win at an individual product and competitor level.  

• Buying / Sales Cycle Analysis: Help define the buyer’s journey and personas, and map decisions/information needs at each stage.  

• Subject Matter Expertise: Serve as a subject matter expert on your products and buyers in support of marketing and sales programs.  

• Product Marketing Expertise: In depth understanding of internal processes and expectations to ensure uninterrupted and smooth delivery of launches and support functions. 

• Product Strategy Support: Be a valued partner to Product Management in identifying and prioritizing product capabilities required to address market needs. Drive clarity around market trends, customer needs, and industry best practices. Independently gather, analyze, and synthesize data to define buyer segments and business value delivered.  

• Pricing and Packaging: Define, evaluate, and support pricing and packaging recommendations to ensure market competitiveness, appropriate margin, and business sustainability.    

• 5+ years’ experience in product marketing ideally  

• Experience marketing software solutions in one or more of the following software segments is highly desirable: multifamily property management, accounting/finance, utilities, sustainability, procure-to-pay, spend management, accounting/finance, vendor management, or related areas. 

• Background in product management, sales engineering, customer success, implementation, or software engineering, is a plus. 

• Bachelor’s degree in marketing, business, computer/information science, or related disciplines. 

• Knowledge in the solution areas marketing, lead management, leasing, and screening is a plus 

• MBA is a plus, but not required 

• Design skills a plus, but not required #LI-JL1 #LI-REMOTE