SUMMARY

The Senior Director of Marketing Analytics & Insights leads and refines our marketing reporting and analytics function in a complex B2B SaaS environment.  This role is responsible for analyzing and optimizing the performance of our Demand Generation and Field Marketing teams, ensuring strategies effectively contribute to pipeline growth.  This position will oversee lead routing and follow-up reporting to ensure accurate tracking of marketing’s impact on the sales pipeline.

QUALIFICATIONS

• 10+ years of experience in marketing analytics, reporting, and operations in a B2B SaaS environment 
• Proven success managing complex attribution for multi-product, cross-sell-heavy go-to-market motions 
• Deep expertise in multi-touch attribution, pipeline forecasting, and demand generation tracking 
• Experience addressing attribution challenges where product-level engagement isn’t clear until SQL stage 
• Strong ability to present performance insights to executive teams and inform business strategy 
• Demonstrated partnership with Sales and Sales Operations to align reporting across the buyer journey
• Advanced knowledge of tools including HockeyStack, Google Analytics, Salesforce, Power BI, and marketing automation platforms like Marketo or Pardot 
• Hands-on experience managing and interpreting paid media performance across digital channels 
• Proven success automating and scaling reporting infrastructure for real-time insights 
• Strong analytical skills and the ability to communicate findings clearly and strategically 
• Familiarity with the multifamily industry is a bonus but not required  

Physical Demands and Working Conditions

While performing the duties of this job, the employee is occasionally required to stand; walk; sit; use hands to finger, handle or feel objects, tools, or controls; reach with hands and arms; climb stairs; talk or hear. The employee must have the ability to operate a personal computer and express or exchange ideas by means of the spoken word. May be required to sit and/or stand for long periods of time. Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception, and ability to adjust focus. May be required to lift or move 10+ pounds.